Audience
Digital advertising stakeholders seeking a solution to manage fraud prevention, privacy compliance, and supply chain transparency
About Pixalate
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV), mobile apps, and websites. The programmatic supply chain poses a significant trust and safety issue for both ad buyers and sellers. Pixalate's pre-bid blocking solution prevents invalid traffic (IVT) across CTV, mobile apps, and websites, covering over 5 million apps, 80 million domains, and 300 million OTT devices. The platform provides actionable analytics for fraud detection, brand safety, and display viewability, monitoring more than 5 million apps and 80 million domains to detect over 40 types of IVT. Pixalate introduces Supply Path Quality (SPQ), the industry's first supply path optimization analytics platform for ad fraud and inventory quality, powered by analysis of the Supply Chain Object (SCO) from the bitstream. The platform offers technology to assess child-directed apps in Google and Apple app stores.