ActiveCampaign

Pros: -ActiveCampaign is an excellent Omnichannel marketing tool for small and mid businesses.
-It's easy to use, also you can create personalized emails for groups without any code.
-Supports instant email delivery.
-Bounce rates are much lower as compared to other marketing tools.

Cons: Segment reports brings very less data to analyse.

Overall: Overall, ActiveCampaign is an excellent marketing tool that helps us achieve our marketing goals with fewer headcounts. Its marketing segmentation feature is outstanding, it helped us to improve our conversion rates.

Pros: It does combine CRM with email automations and workflows. This worked well for 2+ years and was the main reason we switched from Insightly and Mailchimp so we could do everything in one solution.

Cons: Due to a weak product design, the online web forms are extremely fragile and resulted in significant lost sales revenue. Essentially, we have been using ActiveCampaign's web form to collect high quality leads from our website and segmented by the type of inquiry. We had 3 basic options for web visitors to select and we simply wanted to modify the wording for one of the options. However, this resulted in breaking the automation so we were never notified when customers were asking for trials (super important). There was no warning that we were breaking the automation, nor is there any documentation from AC that what we did would break the automation. We didn't realize what had happened for over six months, but by this point the damage had been done. Customer Support did nothing to help us.

Overall: Our experience was initially good (for 2 years), but when a solution results in losing sales revenue, it's time to look at switching. The lost revenue would have covered the costs of a competitor like Hub Spot. We bought ActiveCampaign to increase sales, not lose sales. We had hoped that Customer Service would help (provide some credits, but they refused to do so because they insisted that the platform was functioning as designed). This is why I call it a fragile design - be careful with ActiveCampaign.

Pros: ActiveCampaign is renowned for its potent marketing automation features, which enable companies to design intricate and tailored marketing campaigns. Lead scoring, behavior-based automation, and email marketing are examples of automation features.

Cons: Even though ActiveCampaign has a lot of functionality, startups and smaller companies might want to take the cost into account. While choosing a plan, organizations should evaluate their unique feature demands as well as their budget.

Overall: Among the many marketing automation platforms available to companies trying to provide individualized and focused client experiences, ActiveCampaign is particularly noteworthy. Its multi-channel communication capabilities, CRM connection, and extensive feature set make it an invaluable tool for managing client relationships at every stage of their lifespan.

Pros: ActiveCampaign is an incredible platform to improve the creation of all kinds of campaigns, one of the first positive things about this platform is the great marketing automation system that it has built-in, this system allows you to configure automated responses for the requirements of all clients when interact with a specific campaign, you can create automated systems to perform various actions, immediate responses, immediate information delivery and much more, you can really create any automated system thanks to this marketing automation. Another thing that I liked about this platform is that it has a built-in system to identify the number of potential customers in real time and is capable of counting the entry to campaigns through bots. This counting is quite deficient for us, since it allows us to detect the actual flow of customers and detect repetitive entries by bots to our campaigns. In addition, within this platform advertising campaigns as a whole, this greatly favors collaboration in my marketing sector within my company, since we can create interactive campaigns with the collaboration of colleagues from our work team, and thus culminate a campaign in less time.

Cons: Despite the fact that the sending and creation of campaigns within this platform is quite good, it is important to highlight that the main negative aspect of this platform is that when many campaigns are sent repeatedly to the email of a specific client, in sometimes that inbox will detect some emails as spam, this will cause customers to not be able to correctly view these campaigns, they access the spam folder, this is also quite complicated and negative since this spam folder will cause you to have less access from customers to your campaigns. Another negative point of this platform is that the support team is not that efficient, I have contacted the support team on several occasions and I have received very late responses to my requirements.

Overall: ActiveCampaign has been an unbeatable platform to improve the creation of all kinds of advertising campaigns, thanks to this platform we have been able to create a greater number of advertising campaigns taking care of their design, this platform has provided us with a very attractive design for our campaigns, We have been able to, images, interactive videos and we have also been able to customize each campaign through templates designed within this platform, achieving an optimal design by investing less time in the creation of the campaign. In general, this platform has performed excellently and has provided a system that has helped us understand the total number of leads obtained, allows us to transfer each client to our CRM system in a very few steps, and provides us with reports detailed and in real time that help us understand the progress we have in the audience for each campaign, I am very satisfied with the results obtained.

Pros: We used ActiveCampaign to build relations with customers and to generate good-quality leads. The drag-and-drop option is very practical in my case. You don't need a separate CRM as it is already integrated. It has an intuitive UI, hence usability is easy.

Cons: When I try to use ActiveCampaign on a large scale its performance gets slightly decreases. The contact manager is not the best.

Overall: I'd give 5 out of 5 stars to ActiveCampaign. Its dashboard is unified and constructed well which gives every section of data in one place. Lead computing is made easy. The ActiveCampaign made setting up email campaigns for reaching wider audiences incredibly easy by allowing me to set up regular reminders for deals.

Pros: Anyone can create well-designed professional newsletters by dragging and dropping templates. The deliverability rate of emails is high. Emails are optimised for mobile clients. The user interface is very responsive. Helps to deliver more personalized campaigns.

Cons: I have faced API config issue, but thanks to their customer support now everything has been fixed.

Overall: ActiveCampaign is an intuitive platform that emphasizes subscriber profile segmentation to get new customers. Its unified marketing channels gives us to generate leads with simple work. Overall, ActiveCampaign is an ideal platform for email marketing.

Pros: There are many features I loved, but the topmost feature that no other platforms offer is its detailed performance reporting. This feature gives me every point of metrics to analyze my running campaign. The UI/UX design is very appealing in my opinion. Also, you can integrate with ECommerce to send transactional and sales emails.

Cons: Email personalization is something that ActiveCampaign lack behind.

Overall: I really liked how ActiveCampaign puts customer relations and email marketing on the same table. It's incredibly easy to customize the layout on this platform. It also supports integration with Salesforce. Overall, I highly recommend ActiveCampaign if you want to develop a strong and effective campaign that pulls out a quality lead.

Pros: ActiveCampaign is not only a platform that focuses on the creation and distribution of advertising campaigns, with the help of this platform you can automate your company's marketing system, you can also create active campaigns for all customers and at the same time you can control the amount of sales that you can generate within the CRM system that is available within this platform. One of the main things that I like about this platform is the marketing automation system, as this system allows me to automate all kinds of responses for new customers, for example, if a customer has purchased one of our services, they will receive a automated email thanks to the CRM system, in addition, when a client interacts with any part of our services page, they will receive an automated email thanks to this system. Another thing that I like about this platform is the great variety that exists when choosing a template for any of the campaigns, there are many templates available within the list of this platform, these templates help you to create a very attractive campaign and with an optimal and unique design, I love the number of designs available to implement to any of the campaigns.

Cons: I have never really had any type of failure with this marketing automation system, since it came to our company we have been able to enjoy an excellent system that allows us to expand the advertising of the entire financial services company, I loved all the experience I had With this platform, at no time did it present any type of error, everything in this campaign was sent to our clients and we have been able to monitor them in real time without any type of complication, in addition, our campaigns have always been active or until we deactivate them, at no time have we presented any type of drop in the campaigns that we have sent to our clients. I am very happy with all the experience obtained so far, I hope you are well and continue to be so without any kind of failure, since this platform is really worth it.

Overall: I loved the experience I got with ActiveCampaign, the main reason why our company increased this platform is because it offered us various services and quite unique functions that my back would allow us and we need advertising, in addition, I perceived that this platform offered us services at prices quite accessible, I must emphasize that each of the plans offered by this platform have a very affordable price for all types of companies, so I recommend it for a small, medium or large company. The experience we have had with this platform has helped us to expand the advertising of our financial services, we are a company that is constantly looking for new clients to offer financial services, so this platform has allowed us to create campaigns to attract new clients, in addition to , we can manage all the clients, let José know I'm negotiating through this same platform, since it has a very useful integrated CRM. I love the way this platform that allows me to obtain clients and at the same time carry out the corresponding negotiations, is a very useful system that helps me optimize all the sales of our company, it really is incredible.

Pros: ActiveCampaign’s automation is very beneficial and offers different types of automation for different aspects of the marketing process. I like the fact that it automates many triggers and it speeds up the process of campaigns, it fully automates these email campaigns and it offers better ways to communicate with leads in an efficient manner. Not only does it automate email campaigns, but it can automate the entire customer experience by creating welcome emails when subscribed to the newsletter, trigger different reminders to communicate with clients, track engagement on different social media and websites to know how the public is reacting to posts, and more.
It allows me to segment a variety of areas and customer aspects to understand the public better: it comes with a wide range of segments and filters that can allow me to break down my clients into different parts so that it is easier to carefully study our customers in a more individual way. This is very helpful when it is time to create our campaigns, we need to make sure that every campaign feels like it is speaking directly to the customer and the customer can personally relate to our campaigns in an individual sense, that way our sales can increase and we can also increase our relationship with customers. This feature helps me study everything in a deeper way and come out with better solutions and better email campaigns that I can create to boost sales and engage with everyone better, providing more carefully curated content to everyone and have more effective results with every marketing project.
The user interface is very easy to use and does not have many complications at the time of setting things up, it allows the software to be integrated with many other automation and marketing applications such as Zapier, which helps boost the workflow and saves a lot of time customizing everything and its integration with many social media applications helps track engagement on said applications and manage communication straight from this solution, addressing all the customers effectively and quickly.
Lastly, it is easy to organize all the potential leads and all the customers list into very intuitive and comprehensible lists that can be filtered in many ways to be able to access them easier, it allows me to track different metrics and have more insight into a variety of KPIs that this software includes, it provides many analytics that are put into different graphs for easier understanding and helps me track many goals and engagement on my business.

Cons: I think that ActiveCampaign is a great software, however, it can slow down my workflow at times because the application will take longer to load its dashboard and many other features, this is something that has happened many times and it is a bit annoying because as an automation service, I expect it to be running in a moderate and quick speed without any interruptions. Additionally, I have experienced some bugs when creating email campaigns, especially in the formatting area, sometimes after saving an email campaign and reopening the format will not look the same and it will be all over the place, and when adjusting it to mobile it will not always show correctly on these devices, which is a heavy downside to this software.

Overall: I think that ActiveCampaign is one of the easiest solutions out there when it comes to marketing management in all aspects, because it does not require the person implementing it to be an expert in order to run the marketing side of a business successfully. I have been implementing it to help me automate different aspects of my marketing process and automate many triggers so that it is easier for me to manage all the marketing that needs to be done everyday, and this software has helped me achieve all these goals successfully and efficiently by helping me with creating different campaigns that adjust to everyone’s liking and preferences, providing a place where I can manage all my newsletter content better. It also serves as the place for me to manage all my customer list and figure out ways to keep them engaged with our content and our products, boosting social media engagement and sales as a result.

Pros: ActiveCampaign is a very useful platform if you are looking to create and manage advertising campaigns in your company. This platform is much more advanced than any other that exists in the market. It offers very advanced tools that will help you perfect Marketing Automation. The most positive highlights were:

- Automation is that they are created within this platform, they are much more accessible and faster to create and manage, it has a drag and drop system which will help you duplicate the Automations and create them in a simple way, configure a process to be executed if any specific action occurs, all of that can be done with just a few clicks within the platform.

- It has a much higher list of predesigned templates than any other platform, this platform provides you with predesigned templates with a very attractive design, which will help you organize all the campaign information.

- The support team of this platform is quite constant to attend to each of the user's requirements, the Chat and email support works wonderfully, they will attend to your request as soon as possible.

- This platform has an integrated CRM system, which will allow you to manage and carry out online negotiations and monitoring of the potential client that you obtain through your advertising campaign, it is very important that this function is implemented in this platform since it gives you a much higher benefit.

Cons: During my experience with this platform, I have noticed several negative things that need to be mentioned. This platform has behaved excellently, providing significantly good tools for the development of a successful advertising campaign. The negative things that stood out were:

- This platform has a blog management system within a company, however this function is not as efficient as it seems, it does not provide results of the traffic obtained in real time, in addition, it takes a long time to show the updates of the answers or comments of each blog post. So I don't recommend using this function within this platform, it won't really work for you properly.

- Although this platform has an integrated CRM system, this function is paid, so if you need to use it within the platform and link it with your marketing system, you will have to pay for it. The negative aspect about this integration is that it can be a bit expensive for some companies, actually the prices that the CRM system of this platform manages are quite high compared to other CRM platforms.

- Another of the negative things about this platform is that it is not possible to create advertising campaigns within your mobile phone, there is currently an application to download for your mobile device, however this application will only allow you to monitor your campaigns and the traffic that each one is generating. one of them regarding the clients obtained, will not allow you to create campaigns or send them.

Overall: ActiveCampaign is a platform I am going to mention when it comes to the creation and management of advertising campaigns, what you will find within this platform will be much better than in any other advertising campaign design platform, mainly because this platform has automation is much more complete, it has a drag and drop system to create Automations in a matter of seconds, as well as the drag and drop system to create advertising campaigns, both systems help you to generate an advertising environment for your clients without having to force yourself so much, this platform much easier to use than any other. The experience I had with this platform was really positive, despite the fact that there are some negative things like the ones I mentioned previously, however those negative things do not change my opinion, I still consider this platform to be very useful, its general interface and the tools It offers to help optimize the marketing system in any company.

Pros: ActiveCampaign has achieved groundbreaking results all this time, it has been the leading platform for creating campaigns and sharing them with clients. What I like the most about this platform is that it offers me variety when it comes to creating campaigns, I can create campaigns with simple programming language and codes, but I can also create campaigns with the drag and drop system, this helps me a lot since within In the marketing and sales area there are some employees who do not have programming knowledge. Another thing I like about this platform is that it allows me to send the campaign to several recipients simultaneously, I can send the campaign to recipients by email but I can also send them to my social networks at the same time, a really important function for us, since it helps those who do not know how to use it to remain active and our clients can obtain variety when accessing the campaigns. Finally, I loved the free trial that this platform offered me, it was able to have a large number of templates when creating a campaign, I also had limited access to all the functions of the platform without paying anything, after a while, we opted for subscribe to one of the payment plans.

Cons: I have no complaints about the advertising campaign platform, at all times I have had a fairly complete experience and it has allowed me to expand our marketing system within the company. At no time have I presented failures when it comes to keeping our advertising campaign active, I have always been able to carry out campaigns in just a few minutes and I have been able to send the simultaneous week without any type of error. I am happy with this platform and I am also happy because it has not given me any problems.

Overall: I define our general experience as perfect, at all times I have had a fairly complete experience and opted to create quite simple advertising campaigns, with the help of this platform I have been able to have a wide variety of dishes that I have been able to use when creating campaigns , obtaining a quite attractive design. All my clients have been happier that we are using this campaign system, since we have noticed that now we treat the attention of other clients, I am also happy because this platform has allowed us to maintain active social networks again, with constant campaigns. Our company in general depends a lot on this platform, because it is constantly advertising to attract new clients and our services, and thus obtain a correct remuneration. I should also mention that I quickly see everything on this platform, it was a pretty easy process.

Pros: ActiveCampaign is a pretty amazing CRM and has lots of different integrations. Definitely worth checking out!

Cons: It's not as well known as some of the other CRM's out there. It took some digging for me to find information about ActiveCampaign.

Overall: Overall, this was a solid CRM for our team. It has the basics and some great integrations as well. Two thumbs up.

Pros: ActiveCampaign provides advanced email and CRM automation without a complicated or convoluted user experience.

It's great for email marketing and CRM if you don't want to use 2 different tool.

There are so many great ways to segment your audience that it has given us new ideas for email campaigns based on the behaviours and actions performed by our customers at different stages in the customer journey.

They have a wealth of content on how to use the tool and how to get more from email marketing.

The support is fantastic, their web chat agents are very knowledgeable about the tool's features and can help you with technical questions very quickly and efficiently, no waiting 24 hours for a reply.

Cons: The price is a bit high for bootstrapped family startup but it is definitely worth the money.

They need to add more advanced features for their Conversations web chat bot but it's at a very competitive price so you can't really complain.

Overall: We moved to ActiveCampaign from Mailchimp because we needed something that could provide advanced segmentation using ecommerce data. It is so simple to use that even my mother (business partner) who is not very techy found it surprisingly easy.

We now have the ability to have advanced email automation without having to use a tool that we barely understand. All of the processes and intuitive and improve efficiency.

Pros: I have ActiveCampaign to create performance, as well as I'm fascinated by all the possible alternatives that I can improve my email leads with. I find it very practical to choose several automation streams. The performance of the online program is incredible and it also offers a contact email to include later. I could be extremely described. The mobile app works well so far. Easy to use, simple to build and simple to view analysis

Cons: If you are trying to get up and it is also happening quickly. however, the application and its various functions will certainly take considerable time to understand.

Overall: If your organization is trying to find a tool that performs consumer monitoring, email automation, advertising and marketing campaigns, ActiveCampaign would certainly be the right alternative for you. The problems I solve with A / C show all the opportunities and also acknowledge how successful, as well as in any section of the pipeline, I really did it all. This supports my company a lot and also allows me to be consistent.

Pros: The user experience design is awesome. It transforms marketing with least of efforts. The email marketing campaigns can collaborate with sales and leads the team. This email marketing software is fantastic no downside.

Cons: I don't have any bad experience to share. Go for it.

Overall: Active Campaign transforms our email marketing strategy and standard. Our marketing went to the next level.
Overall, Active Campaign is a significant software to drive productivity.

Pros: You can easily adapt and customize this solution for your marketing. The email schedule works flawlessly and it comes in very handy when you are running targeted campaigns. The drag and drop layout designs work very smoothly. It helps you monitor deep data of the campaign to analyze.

Cons: I didn't like its complex contact management option.

Overall: We are very much impressed with ActiveCampaign. It enables the best email automation for small business marketing. Using this platform you can easily reach and engage with new customers. Its campaign monitoring provides top-notch data analysis.

Pros: Its a cost-effective and better than social media marketing in terms of effectiveness.
Straightforward campaign building process.
Easy to target users who are interested in business products.
Building a good relationship.

Cons: Its a super-fast email marketing platform. No cons.

Overall: If you are searching for an automated email marketing tool, then ActiveCampaign is the best option to select. In terms of functionality, it delivers every essential feature to reach interested subscribed users.

Pros: #1- Helps to automate customer relationship management and save time.
#2- it allows us to have marketing and sales management in one place.
#3- It includes email, live chat and social media marketing.

Cons: #1- We had an overall excellent experience with it.

Overall: Its a very convenient sales CRM automation platform. It allows us to automate our sales and contact management. It also gives us email marketing management in one place. We had an overall positive experience with it.

Pros: Great way to set up your automations for emails and to send campaigns. Very powerful tool and has a CRM too.

Cons: It is not super straight forward so you might run into some limitations

Overall: Overall it's a great tool and I'd recommend that anyone use it for their business. Especially if you need automations.

Pros: Such a powerful tool that includes just about anything you might need and puts it together. Love the ease of creating and sending emails.

Cons: It is a little tricky for users to figure out how to set up.

Overall: Overall it's a powerful platform that keeps improving. I'd recommend it to anyone and everyone and use for all our clients.