Best Government Media Buying Platforms
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Compare the Top Government Media Buying Platforms as of May 2025
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What are Government Media Buying Platforms?
Media buying platforms are software solutions designed to streamline the process of purchasing advertising space and time across various media channels, including digital, print, and broadcast. These platforms provide marketers with tools to plan, execute, and optimize media buying campaigns in real-time, ensuring efficient ad placement and budget allocation. By utilizing advanced algorithms and data analytics, media buying platforms help advertisers target the right audiences, measure performance, and adjust strategies for maximum ROI. They offer features such as audience segmentation, automated bidding, and detailed reporting, allowing users to manage campaigns across multiple channels from a single interface. These platforms are essential for businesses aiming to scale their advertising efforts and reach their target market effectively. Compare and read user reviews of the best Government Media Buying platforms currently available using the table below. This list is updated regularly.
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1
Google Ads
Google
Grow your business with Google Ads. Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business. Show up when people search for what you offer. Google is where people search for what to do, where to go, and what to buy. Your digital ads can appear on Google at the very moment someone is looking for products or services like yours. Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers. Grow online sales, bookings, or mailing list signups with online ads that direct people to your website. Increase customer calls with ads that feature your phone number and a click-to-call button. Get more customers in the door with business ads that help people find your company on the map. -
2
Facebook Ads
Meta
Reach out to future customers and fans. You don’t have to be an expert to start advertising on Facebook. Create and run campaigns using simple self-serve tools, and track their performance with easy-to-read reports. More than two billion people use Facebook every month—so no matter what kind of audience you want to reach, you'll find them here. To choose the right ad objective, answer the question “what’s the most important outcome I want from this ad?” It could be sales on your website, downloads of your app or increased brand awareness. Using what you know about the people you want to reach—like age, location and other details—choose the demographics, interests and behaviors that best represent your audience. Next, choose where you want to run your ad—whether that’s on Facebook, Instagram, Messenger, Audience Network, or across them all. In this step, you can also choose to run ads on specific mobile devices. -
3
Everflow
Everflow
Want faster growth? Choose a Partner Marketing platform that goes beyond managing affiliates: Track every performance channel, integrate your tech stack and drill down into what delivers ROI. Start driving more performance from affiliates, influencers, referral partners, and your media buying channels. Use Everflow to: 1) Track every channel, consolidate your reporting, and amplify your performance. 2) Quickly understand what delivers ROI, block bad placements, and accelerate your growth. 3) Connect all of your data, activate built-in integrations, and start automating away tedious processes.Starting Price: Customer -
4
AdRoll
AdRoll
We level the playing field for e-commerce brands. Our AI works like a team of expert marketers who know your customers, fighting 24/7 to build your brand and grow your sales. Build a brand customers love, turn more visitors into customers, and grow customer loyalty with AdRoll’s growth marketing platform. Join over 37,000 bustling brands growing with AdRoll. Find more people who’ll fall in love with your brand. Our advanced audience targeting works together with our proprietary AI to create awareness and drive high-quality new site traffic. Inspire action across ads, email, and your online store. Unite what you know about your customers with our over 1.2 billion shopper profiles to surface items they’ll love—and buy. Go beyond customer acquisition, and use your customer relationships to drive growth. Increase loyalty—and lifetime value (LTV)—with relevant, personalized cross-channel experiences. -
5
Adobe Advertising Cloud
Adobe
Where programmatic meets media. All media. Adobe has the only independent ad platform that unifies and automates all media, screens, data, and creativity at scale. So the days of siloed media are finally over. Automated media buying with a demand-side platform is the must-have for businesses to move their digital advertising strategy forward. The DSP you choose can give you the advantage that you need to successfully and cost-effectively implement your strategy, accurately forecast and predict outcomes, and give your customer an experience that delights. Adobe Advertising Cloud has been consistently named a Leader in the field by Forrester. See how we can help you become a leader in yours. Visualizing an omni-channel strategy is easier when you have a unified demand-side platform. Adobe Advertising Cloud DSP is the most comprehensive, agnostic platform that gives you access to ad inventory for practically any media and provides all the tools for quality-control, measurement -
6
TikTok Ads
ByteDance
Achieve your business goals with TikTok Ads Manager, part of TikTok for Business: share your brand’s story, unleash your creativity with a range of solutions and monitor your campaign’s performance. Our Business Help Center takes you through the step-by-step process of setting up your TikTok Ads Manager account and starting your first campaign. It covers everything from creating a login to publishing an ad to measuring performance. If you're ready to start sharing your ads on TikTok, you'll need to create a TikTok Ads Manager account. Creating an account is a three-step process that involves creating an account, completing your account setup, and passing the account review. TikTok Ads Manager gives you the option to choose from our family of apps for delivering your ads. The specific location and format of how your ad is shown is called placements. -
7
Wiget
Wiget Group
We build marketing technology for leading iGaming operators. We offer ad tech solutions for iGaming operators, as well as direct response advertisers and affiliates. Our DSP Ace provides a birds eye view of your campaigns and lets you track NDC’s across multiple supply sources. Using real-time impression analytics and AI we can help you avoid issues such as overbidding for ad inventory, or bidding twice for the same inventory. Our smart pixel can help you leverage your audience data directly in your media buying environment. Enforce ad-serving policies to protect your license and comply with regulations. Your marketing team should be working on maximizing NDC’s per month, not juggling a range of ad networks, SSP's and exchanges. Our DSP helps your marketing team be more efficient when running campaigns across multiple partners. Not only do we have pre-existing integrations with all major supply platforms, but we can also integrate new supply sources on demand. -
8
StackAdapt
StackAdapt
How Agencies Thrive. Discover the self-serve programmatic advertising platform used by North America's most exceptional digital marketers. StackAdapt is not just a Demand-Side Platform (DSP). It is an industry-leading technology and team of individuals that understand the nature of advertising and the agencies that consistently strive to exceed client expectations. Which is why only StackAdapt offers: No Monthly Minimums to align with the seasonality of brands, campaigns, and the market. The expertise of the StackAdapt Creative Studio to ensure that you achieve peak performance from the programmatic portion of your media mix with outstanding creatives. The expertise of the StackAdapt Creative Studio to ensure that you achieve peak performance from the programmatic portion of your media mix with outstanding creatives. Scale. Inventory sources spanning all channels and devices—not to mention StackAdapt has the largest scale for native advertising in the industry. -
9
Adcities
Adcities
We democratize access to outdoor advertising by offering brands all the tools of digital channels to the outdoor channel. We plan with data, audience-based planning, 100% digital media buying and measurement capabilities using real time data.Starting Price: $100 -
10
GaleForceMedia
GaleForce Digital Technologies
Marketing software for agencies and businesses. Comprehensive Software To Help You Plan and Buy Media More Effectively. GaleForceMedia media buying and planning software is a web-based software platform designed to streamline media processes. GaleForceMedia helps media buyers eliminate redundancies like duplicate field requirements, flexibly manage buys of different media types, accurately measure ad performance and effortlessly reconcile invoices. Within a sleek and intuitive interface, GaleForceMedia gives media planners and buyers a direct workflow, allowing them to execute buys without having to switch modules or interfaces. Since GaleForceMedia is a web-based platform, media buyers and planners can work and execute orders from virtually anywhere. GaleForceMedia was designed by media buyers, for media buyers. We understand the frustrations that are inherent in the industry and have built a software support system to address them.Starting Price: $449 per month -
11
BluHorn
BluHorn
BluHorn has been in the market for nearly ten years. Our philosophy has always been to provide a buyer or planner with the most efficient and user-friendly experience possible. We treat our customers like family, and only want the best for our family members. We understand that there are choices in the market for media buying solutions, and that the software must meet the buyer’s needs in order to be a profitable fit. Because we want the optimal experience for our customers, we offer users some unique advantages in the buying software market. - Nielsen and Comscore Ratings Integration - Invoice Reconciliation - Post Buy Analysis - Quickbooks Online Accounting Integration - Import Tool for Avails/Proposals - Customized Reporting - Specialized Worksheets - Team Functionality - Multi-User Functionality - Wholesale Product/Service Marketplace - CRM Tool Visit us at bluhorn.com for full details and get a 14 day free trial!Starting Price: $198 per month -
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AdCritter
AdCritter
There’s nothing more powerful than a great ad delivered to exactly the right person. AdCritter is an advanced programmatic ad platform, allowing you to precisely target your ads to your most likely buyers. It also simplifies ad creation with an easy ad builder, plus thousands of pre-made ads for virtually every business type. Modern ad tech is both powerful and intimidating. There’s geo-targeting, audience-based targeting, interest-based targeting, keyword targeting, CRM matching, and on and on. AdCritter has all of these technologies and more but makes them easy to use and understand. Every great ad campaign starts with great ads. AdCritter makes it incredibly easy to build beautiful, professional looking ads with a few simple clicks. Want something even easier? Choose from thousands of pre-designed ads based on your business specialty. We’ll even keep them updated for you. The largest companies use programmatic because it works. Now you can too.Starting Price: $149 per month -
13
Scope3
Scope3
Scope3 is a collaborative sustainability platform that provides comprehensive emissions data for the advertising and media supply chain. By mapping the end-to-end digital advertising ecosystem, Scope3 enables advertisers, publishers, and technology providers to measure and reduce the carbon footprint associated with digital advertising activities. It offers granular emissions data, allowing stakeholders to identify high-emission areas within their media supply chains and make informed decisions to optimize for sustainability. Scope3's open source methodology promotes transparency and industry-wide collaboration, facilitating the adoption of best practices for measuring and mitigating emissions in the advertising sector. Through its data-driven approach, Scope3 empowers organizations to align their media strategies with environmental goals, contributing to broader efforts in reducing global greenhouse gas emissions.Starting Price: Free -
14
Bionic for Agencies
Bionic Advertising Systems
Award-winning, 5-star rated media planning software that delivers perfect media plans, beautiful flowcharts, effortless RFPs and IOs, flawless trafficking, diligent reporting, client dashboards, vendor bill reconciliation, and much more! Bionic for Agencies is the only fully integrated media planning software and media buying software for omnichannel marketing – digital, TV, radio, print, OOH, and more. Bionic gives you transparency, accountability, and control of your media planning and media buying. Bionic centralizes and standardizes all your media investments across all your clients and teams, worldwide. Bionic enables you to establish, authorize, and track progress against your media budgets. Bionic helps you find the best advertising placements for your media plan using the industry’s biggest searchable database of advertising programs, powered by modern artificial intelligence.Starting Price: $125 per user per month -
15
Criteo
Criteo
How we shop has changed for good. We discover; consumers are comfortable going between physical and digital spaces to discover new products, compare prices, and make returns; and shoppers are looking to influencers, experts, and peers more than ever to evaluate a product's attributes and fit for them. All of this and more has made Commerce Media the fastest growing channel in Advertising today, and the fourth big wave in Digital Advertising, following display, search, and social. Criteo is the world's leading Commerce Media Company, with a full suite of advertising solutions that connect retailers, brands, and publishers to high-value in-market shoppers, and consumers to products they'll love. Our Commerce Media Platform includes: *C-Growth: A performance marketing platform for DTCs and ecommerce sites *C-Yield: A retail media monetization platform for global retailers *C-Max: A retail media DSP for brands and agencies *C-Grid: A commerce-focused SSP for media ownersStarting Price: $0.01 -
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ADvendio
ADvendio
Effectively buy & manage cross-media campaigns with a media buying solution built for advertisers and agencies. Maximize direct & programmatic revenue with a fully integrated ad sales solution for publishers and agencies. Allow stakeholders to conveniently plan, execute, and manage campaigns from your own branded self-serve ad portal. For direct and programmatic advertising with integrations to leading ad servers, ad exchanges, SSPs, and DSP’s. End-to-end features for print ad management with a comprehensive real-time booking calendar to easily manage campaigns. All core out-of-home advertising processes are covered including inventory and price management. ADvendio is built and operated on the Force.com® platform and therefore backed by the security and scalability of a trusted name in cloud computing. This platform helps us support business needs with powerful APIs and mobile-ready tools. -
17
NEOSYS
NEOSYS Software
The NEOSYS media system is adaptable and works well in both buying and selling environments. While it feels just right for a single user, it works well for large teams too. If you or your team are still duplicating work by entering the same data for plans, orders and invoices using word processing software or spreadsheets; then having NEOSYS will radically improve your efficiency. Whether you buy or sell media as part of your job, or are managing a multi-department agency, the NEOSYS Media Buying & Selling System will help you do your job better and faster. It's just what you need to reduce your costs, minimise errors, save time spent on re-entering data into Finance, and identify the most effective media options. If you are responsible for strategic planning, use NEOSYS to plan cohesive and integrated media campaigns in a few simple steps. Plan by week, month, or even for a year in advance. NEOSYS makes it easy for you to generate alternatives for clients to choose from.Starting Price: $200 per month -
18
XMP
Mobvista
XMP by Mobvista, is a cross-channel media buying platform designed to simplify campaign management in one place. Tailored for app marketers, XMP provides a comprehensive solution for managing campaigns across global media platforms, such as Facebook, TikTok and Google, as well as SDK ad networks like Mintegral, AppLovin, Unity, and Vungle. As a part of Mobvista, XMP enhances its commitment to providing brands and marketers with the highest quality cross-channel marketing solutions. A free demo is available at the website. -
19
MonkeyFlux
MonkeyFlux
Let us do the hard work. Our platform optimizes your campaigns 24/7 taking care of controlling bids, reporting even the smallest detail. Spend all that saved time on your customers. MonkeyFlux optimizes the performance of your digital media campaigns by monitoring bids and analyzing data automatically. Thanks to automation, machine learning and data science technologies, you can save time and simplify tasks. Technology and digital solutions for media buying. Automation, machine learning and data science to optimize your advertising campaigns. Take care with your team or leave everything to us, but always unifying everything in one APP. Connect Google Ads, Facebook Ads, your DSP or your own custom integration. Artificial intelligence and machine learning for campaign optimization. Increase and optimize the impact of your investment on various KPIs, through thousands of micro-bids automatically adjusted every hour. -
20
AdNow
AdNow
AdNow is a trusted Native Advertising Network with its own ad inventory which provides advertising solutions and optimization technologies to specialists in the field of Internet marketing and to webmasters of any scale. As well as the marketing specialists that are 100% focused on the result of their ad campaigns, we are focused on providing traffic with high conversion rates as we carefully work with our sources every day. We acknowledge the importance of having a platform, where you can easily and effectively launch and scale up your advertising campaign. What's more, we know that the process of media buying can be quite complex, so we're happy to provide you with our expertise and experience throughout our partnership to help you achieve your goals! Nowadays native ads are considered the most effective tool for sales and content monetization. The world’s largest internet platforms monetize their content with native and in-feed ads.Starting Price: $100 per month -
21
CityScreen
CityScreen
Schedule the media content according to day, time and location preferences. With CityScreen you plan advertising campaigns, control their performance and update them on-air from any web browser anywhere in the world. Choose major controller hardware models on the market. Use Programmatic media buying for targeted advertising. Cloud SAAS or on-premise server installation. Manage large digital display network in one user account. Use day, time and location targeting for precise advertising. -
22
Choozle
Choozle
Take back control of your digital advertising. Execute programmatic ad campaigns at any scale with our all-in-one digital advertising software. Determine which targeting tactic is right for your campaign goals. Enjoy simple campaign setup and personal support. Quickly manage and optimize multiple advertisers and programmatic ad campaigns, no matter your campaign goals. With customer onboarding and easy-to-use, feature-rich digital advertising software, you can plan and execute campaigns with efficiency and ease. Launch highly-targeted campaigns with custom audiences created from first or third-party data. You can also target specific locations or based on web content and page categories. We offer tools to seamlessly combine first and third-party data to create custom audiences comprised of your most valuable users.Starting Price: $99 per month -
23
AccountBase
AccountBase
AccountBase is a GroupM B2B product, offering an IP based technology platform and specializing in managing programmatic B2B programs & solutions. Engage key decision makers at target accounts in the right context at the right time. Connect to your customers through media and technology via Programmatic B2B. AccountBase is part of GroupM, the worlds largest media buying and technology group. 100% media agnostic, we do not own media. This way you connect on premium media sites that matter the most to you – not to us. Scale reach in the right context, use page-level keyword targeting, specialist industry media & AI for digital behavioral triggers. Monitor and adjust campaigns understanding which accounts show intent, what content is relevant and where will your Sales shine. Engage multiple stakeholders, manage non-linear sales cycles, connect beyond privacy, CRM and email restrictions and align marketing and sales. Focus on the best yielding accounts. -
24
NT Programmatic Platform
NT Technology
The Internet has changed the way customers and advertisers interact and engage. NT develops products that support agencies and marketing experts to manage these new customer experiences. NT Programmatic Platform comprises of the world’s best technologies for establishing productive communication in online advertisement. At different stages of ad placement, the following modules are media planning, data collection/data analysis, creative development/adaptation, media placement with optimization in real-time, and statistical analysis of the results. NT Programmatic platform combines the latest technologies in advertising, which allows us to manage the full cycle of media buying – from market research and media planning to CRM data activation, strategy optimization across different KPIs, and in-depth data analysis. Throughout an advertising campaign, algorithm automation and capabilities of RTB optimization allow us to avoid stagnation periods and achieve all the KPIs planned. -
25
Xandr
Microsoft
Xandr, a subsidiary of Microsoft, is a global advertising company that provides a data-enabled technology platform designed to offer a marketplace for premium advertising. Their platform optimizes return on investment for both buyers and sellers while maintaining a commitment to an open marketplace and empowering the open web globally. Xandr's solutions include Invest DSP, Monetize SSP, and Curate, which enable advertisers to connect with their audiences and publishers to drive monetization. With a significant global presence, Xandr operates across multiple continents, positioning itself as a valuable platform for brands seeking to expand their reach on a global scale. -
26
Simpli.fi
Simpli.fi
Our flagship offering, the Simpli.fi Programmatic Marketing Platform, enables the efficient purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. With Simpli.fi, programmatic marketers can use unstructured data to extract unlimited value from display and mobile advertising. Simpli.fi enables marketers to target, optimize, and report on display campaigns at the individual data element level— just as local advertisers can with pay for performance search— increasing accuracy and eliminating waste. Simpli.fi is the only programmatic marketing solution purpose-built for unstructured data. While many of our competitors use general-purpose technology licensed from another vendor and build features upon a third-party infrastructure, Simpli.fi develops proprietary unstructured data technologies. Simpli.fi offers DSP, DMP, and SSP. -
27
Adelphic
Viant
Using your customer data combined with Viant’s 1st and 3rd party data, Adelphic gives marketers a transparent and holistic view of their audience profiles, to help make more informed media strategy and investments. Onboard and match your customer data against 250 million registered users to forecast, manage, and target new segments in seconds. Define audience segments using known identity attributes such as demographics, purchase history, and web browsing activity, and extend campaign reach with intelligent lookalike modeling. Maintain customer identities with a fully integrated platform that links devices and offline activities to real people so you can seamlessly execute and measure campaigns. With our self-service DSP, advertisers can execute their programmatic media campaigns across all devices, without worrying about data loss or modeling techniques. Unlike most DSPs, Adelphic is powered by first-party data, bringing the precision of people-based targeting. -
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MaxBounty
MaxBounty
Performance Marketing that achieves your definition of results. Access a global network of marketing channels to increase sales, leads, sign-ups, app installs, or any other action you deem essential to evolving your brand. We give you control by ensuring you only pay for the action that you defined. Your product or service - positioned in front of consumers who are one impression away from thinking, "I need that." Utilize massive social followings, visitor-rich websites, expansive e-mail lists, and media buying expertise to extend your reach to the right consumers in the right places. Use our Advertiser Tracking Interface to access detailed tracking reports to monitor progress and optimize your campaigns' performance. -
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Gainbuzz
Gainbuzz
Discover advertising opportunities based on your budget and campaign needs. Get proposals from qualified media sellers and negotiate the best deals. Execute and monitor campaigns across media categories without leaving your desk. Gainbuzz is an online platform to connect media buyers and sellers with marketplace applications enabling faster, smarter and better media planning and buying. We bring the entire media sales process online so the brands can discover advertising opportunities, connect with media owners and plan their entire Adverting campaigns on single platform. That means less emails, fewer phone calls and a faster turnaround. Led by passionate problem-solvers and backed by top investors, our team is composed of individuals with extensive experience in advertising, media planning, business and technology. We are on mission to positively change the direct media buying landscape forever. -
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ExactDrive
ExactDrive
ExactDrive designed and developed its real-time media buying ad platform to enable digital media buyers to evaluate, bid on and purchase ad inventory on an impression-by-impression basis. With real-time bidding, media buyers can drive meaningful one-to-one connections to consumers with greater scale, brand safety, results and efficiency. Whether you want to raise awareness, incite action or open new channels, ExactDrive's managed services team works behind the scene to deliver results so you can focus on operational imperatives. Our digital media buying and planning platform provides a turn-key solution to plan, traffic, manage, and analyze your online ad campaigns. To get experts on your side and gain control fill out the form. Be in full control of your online advertising campaigns with our digital media buying platform and managed services team. ExactDrive provides all the scale and speed you need to get optimal campaign results while combining unprecedented reporting insight.