Best Marketing Software in Australia
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Compare the Top Marketing Software in Australia as of May 2025
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What is Marketing Software in Australia?
Marketing software is used to help businesses manage their marketing activities more effectively. It includes tools such as analytics, automation, and customer relationship management. This type of software is used by many businesses in order to organize and analyze their customer data, as well as to improve customer engagement. Marketing software can be tailored to the specific needs of each business and offers a range of features from basic tracking to advanced reporting capabilities. Compare and read user reviews of the best Marketing software in Australia currently available using the table below. This list is updated regularly.
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1
HubSpot CRM
HubSpot
HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.Starting Price: Free -
2
Kochava
Kochava
Advertisers worldwide use Kochava to measure what matters most across any channel, any device, and any audience. Founded in 2011 as one of the first mobile measurement partners (MMPs), Kochava now supports campaign measurement on mobile and beyond. Tap into multi-touch attribution, modern MMM, and always-on incremental measurement disciplines to achieve a data-driven, privacy-durable growth strategy. Know which omnichannel tactics drive customer acquisition and retention across connected devices. Key features include: omnichannel app attribution & analytics, cost & ROI measurement, deep linking, marketing data management & ETL support, ad fraud detection & prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, CTV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with thousands of ad networks, CTV platforms, publishers & more.Starting Price: FREE -
3
VoucherCart
VoucherCart
VoucherCart is a sales engine, allowing you to sell your products and services as gift cards, vouchers, and tickets with powerful automation. Create vouchers, gift cards, memberships, and tickets, uniquely branded to your products and services. Automate the publication of your vouchers, limited-time offers, and discounts. Share via all your channels including your website, socials, and email. Achieve sustained & predictable revenue growth. VoucherCart is loaded with incentives for customers to buy again and again. Grow sales, track orders & get paid instantly. Vouchers, gift cards and tickets are the most profitable items your business can sell today. On average, only 85% of business vouchers are redeemed. Since VoucherCart delivers payment in full and in advance, your business can sell confidently, safely, and without hassle. Watch your sales grow and get paid direct to your nominated Bank account.Starting Price: $40 per month -
4
EngageBay
EngageBay
EngageBay is a simple, affordable, integrated, all-in-one marketing, sales and service automation platform with free CRM, built to grow small businesses and startups. The marketing automation suite helps you save time, nurture your audience and automate routine, manual tasks. With the free CRM and sales automation, you can organize all your email contacts, track deals, and the sales pipeline to grow your sales. Further, you can build meaningful customer relationships that stay for life. And finally, with the free live chat and helpdesk features, provide real-time assistance to convert visitors to happy customers. Track, prioritize, and solve customer support tickets in minutes.Starting Price: $10.79/user/month (biennially) -
5
Adzooma
ClickTech Solutions
Adzooma’s an award-winning digital marketing platform that helps businesses of any size grow by making online marketing easy. Our all-in-one platform helps you set up, manage, and optimize your Google, Facebook, and Microsoft advertising campaigns all in one place. By leveraging innovative machine learning and data science, our platform pinpoints what drives online business success to make sure you get the most out of your advertising campaigns. Track PPC performance and highlight over/under spend to improve your quality score, conversions, and ROI. Packed with all the tools you need to grow your business, Adzooma gives you a crystal clear view of where your online marketing is right now, then provides personalized checklists to help you drive business growth. Join thousands of business owners like you and see how we make growing your business online simple.Starting Price: Free -
6
Pipedrive
Pipedrive
Pipedrive is a web-based sales CRM (customer relationship management) software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process to focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite sales tasks in one workspace. Unlock instant sales insights with Pipedrive’s visual sales pipeline and fine-tune your strategy with robust reporting features and a personalized AI Sales Assistant. Reach the right contacts at the right time with intelligent lead segmenting and activity reminders that tell you when to take action. When it’s time to seal the deal, compose instant, irresistible sales emails in just one click. With Pipedrive, winning has never been easier.Starting Price: $14/month -
7
monday sales CRM
monday.com
Built on top of monday.com Work OS, monday sales CRM empowers business owners and sales teams to manage all aspects of their sales cycle and customer data, streamlined in one centralized place. They can capture leads from any source, easily manage their contacts’ information, and track every deal's status so that no opportunities slip through the cracks. monday sales CRM lets you create no-code automations, eliminating hours of repetitive processes, and seamlessly integrates with the tools sales teams already use ensuring maximum efficiency. Without the need for an IT professional, build customizable dashboards to get the full overview of your sales cycle to confidently analyze data and optimize your sales processes. Manage your post-sales activities such as client onboarding and their projects to nurture stronger customer relationships. Best of all, it’s extremely user-friendly, standing out from traditional platforms, making it a CRM your sales team would actually want to use.Starting Price: $10 seat / month -
8
C2CRM
Clear C2
At Clear C2, we understand that different companies have different business requirements. We designed C2CRM to allow you to choose only the functions you need. Our CRM system is a cost-effective solution that will grow with your business. C2CRM consists of four modules that integrate to provide a comprehensive CRM solution: Relationship Management, Sales Automation, Marketing Automation, and Customer Service. Only buy what each user needs. The C2CRM Relationship Management module is the core of our solution. It consists of all the logic you need to manage your business relationships effectively and a mobile app to keep your sales team informed while on the road. Get a 360-degree view of your accounts, contacts, and activity with built-in dashboards, workflow automation, and reports.Starting Price: $37 per user per month -
9
Google Cloud BigQuery
Google
BigQuery is a serverless, multicloud data warehouse that simplifies the process of working with all types of data so you can focus on getting valuable business insights quickly. At the core of Google’s data cloud, BigQuery allows you to simplify data integration, cost effectively and securely scale analytics, share rich data experiences with built-in business intelligence, and train and deploy ML models with a simple SQL interface, helping to make your organization’s operations more data-driven. Gemini in BigQuery offers AI-driven tools for assistance and collaboration, such as code suggestions, visual data preparation, and smart recommendations designed to boost efficiency and reduce costs. BigQuery delivers an integrated platform featuring SQL, a notebook, and a natural language-based canvas interface, catering to data professionals with varying coding expertise. This unified workspace streamlines the entire analytics process.Starting Price: Free ($300 in free credits) -
10
Pimberly
Pimberly
Pimberly is a powerful cloud-based PIM (Product Information Management) platform that synchronizes all aspects of product data management processes. Pimberly enables businesses to create amazing online experiences with richer, differentiated product descriptions. The platform increases speed to market, facilitates product launches and overseas expansion. Automate all areas of product data processing with intuitive and powerful automation workflows. Gain clear visibility of your product information with defined lifecycles and reporting dashboards. Easily store data in multiple languages and adapt it for various channels and markets. Rapidly onboard new product ranges and publishes to new channels. Do this with automated data import/export functionality. Always release fully optimized products so your customers can find your store. Utilize high-quality product data to improve customer experience and convert more visitors.Starting Price: $2,500/month -
11
AddSearch
AddSearch
AddSearch provides a lightning-fast, effortless, and customizable site search and recommendation tool for any website or e-commerce site. It works with any CMS and provides an Enterprise level tools to manage search results. With nearly 2000 customers globally, in Media, Telecommunications, Government, Education, eCommerce and many more, AddSearch is a proven best-of-breed site search solution. AddSearch has all the Enterprise-level features that you need: - Autocomplete - Smart results ranking - Including / Excluding content - Advanced search analytics with 1 year retention - Filters and facets - Search personalization - Custom SSO - Audit logs - Recommendation Engine - Automated synonyms suggestions - Organizational User Management - Works with any CMS - Implementations with a crawler or API - SLA up to 99.999% - Fast turnaround time Prices start from $99/month when implementing the search yourself. Full setup service included in plans from $499/month.Starting Price: $99.00/month -
12
Guru
Guru
Guru is an Enterprise AI search and AI-powered knowledge platform that provides instant, trusted information from your company's scattered docs, apps, and chats when you need it without context switching. Guru's AI understands who you are and what's important to you. Forget about manually clicking around apps or asking people for answers. Even better, Guru's AI can turn those answers into an AI-powered knowledge platform to replace your legacy knowledge base/wiki and intranet too. Guru natively integrates with Slack, Google, Microsoft Sharepoint, OneDrive, and Teams, Salesforce, Zendesk, Atlassian Confluence, Atlassian Jira, Dropbox, Box, Google Drive, Asana, HubSpot, ClickUp, GitHub, GitLab, Intercom, ServiceNow, Linear, Front, and many many more SaaS apps, documents, #channels. Guru ensures you never have to leave the app you're in to get the answer you needStarting Price: Free -
13
Jesta Vision Suite
Jesta I.S.
In business for more than 50 years, Jesta I.S. is a global developer and provider of enterprise software solutions for retailers, e-tailers, wholesalers, and brand manufacturers specializing in apparel, footwear and hard goods. Jesta’s retail and supply chain suites are anchored by our master data foundation, which collects, manages and organizes your business data in a central repository to instantly unify your business and kickstart its digital transformation. The Vision Suite is a leading, organically engineered, cloud-based, end-to-end solution that unifies and optimizes back/front-end and supply chain operations from trade/product/demand management to merchandising ERP, Point of Sale and Order Management /Omnichannel. It eliminates the inefficiencies of disjointed applications, and provides real-time visibility of enterprise inventory, cross-channel orders, and AI-driven CRM data. It accommodates various brands, currencies, and languages. -
14
BytePlus Recommend
BytePlus
Product recommendations tailored to your customers' preferences in a fully-managed service. BytePlus Recommend draws from our expertise in machine learning to offer dynamic and targeted recommendations. Our industry-leading team has a track record of delivering recommendations for some of the world’s most popular platforms. You can learn from the data of your users to engage them better, and provide personalized suggestions based on granular customer behavior. BytePlus Recommend is easy to use — leveraging your existing infrastructure as well as automating the machine learning workflow. BytePlus Recommend leverages our research in machine learning to deliver personalized recommendations tailored to your audience’s preferences. Our experienced and talented algorithm team provides customized strategies that adapt to evolving business needs and goals. Our pricing is based on results from A/B testing. Optimization goals are determined based on business demands. -
15
SalesNOW
Interchange Solutions
Marketing professionals need a CRM that drives campaigns and streamlines lead management. SalesNOW CRM empowers you to capture, nurture, and convert leads with ease. Manage contacts, track campaigns, and analyze results to make data-driven decisions—all in one platform, accessible on mobile or web. What sets SalesNOW apart? While 50% of CRM systems fail within two years, our dedicated support ensures your success. Business Analysts help you customize the CRM to fit your marketing workflows, and Account Managers train your team to maximize its impact. Boost engagement, streamline campaigns, and track ROI with a CRM designed to elevate your marketing strategy. Choose SalesNOW for results that stick.Starting Price: $24.95/month/user -
16
OptiSigns
OptiSigns
OptiSigns is all about making it easy for you to connect with your audience. We're top-notch at what we do - providing digital signage that catches people's attention. For just $10/month per screen, use any display to capture your audiences attention! Remotely manage it all from one central portal. Indulge in features, images, videos, playlists, and schedules. Jazz it up with apps like Google Slides, Weather, Instagram, Facebook, Twitter, and more. Oh, and did we mention? We play nice with the most hardware and operating systems in the market like Fire TV Stick, Android, Chrome, Raspberry Pi, Roku, Windows, Linux, and MacOS. Time to unleash your business potential!Starting Price: $10.00/month -
17
Jotform
Jotform
Trusted by over 25 million users, Jotform is an all-in-one, no-code platform that simplifies data collection, automation, and online sales. Using its drag-and-drop Form Builder, businesses can create customized forms and surveys to collect leads, payments, and e-signatures. With 10,000+ templates and advanced features like conditional logic and 200+ integrations, Jotform streamlines workflows. Jotform's AI-powered Agents provide real-time customer support, guiding users through form submissions, answering questions, and ensuring a smooth experience while reducing manual intervention. These AI agents learn from interactions to improve responses, enhancing efficiency and customer satisfaction. The platform also includes a Store Builder to sell products and services, accept payments through 30+ gateways, and tools like Approvals and Report Builder to automate workflows and generate actionable insights.Starting Price: $34 per month -
18
Twilio Messaging
Twilio
Twilio's Messaging API is a powerful tool that enables businesses to integrate messaging capabilities into their applications seamlessly. It offers a stable RESTful API that allows developers to send and receive SMS, MMS, and WhatsApp messages globally. With Twilio's Messaging API, businesses can automate and scale their communications, ensuring messages are delivered over the preferred channels of their customers. The API supports a variety of sender types, including long codes, short codes, toll-free numbers, and alphanumeric sender IDs, providing flexibility in how messages are sent. Additionally, Twilio's Messaging Services feature allows companies to group global senders and enable intelligent sending, automating sender selection, and handling compliance regulations. The API also supports inbound webhooks, allowing businesses to handle responses programmatically and engage in two-way conversations with their customers.Starting Price: $0.0079 per message -
19
Qloo
Qloo
Qloo is the “Cultural AI”, decoding and predicting consumer taste across the globe. A privacy-first API that predicts global consumer preferences and catalogs hundreds of millions of cultural entities. Through our API, we provide contextualized personalization and insights based on a deep understanding of consumer behavior and more than 575 million people, places, and things. Our technology empowers you to look beyond trends and uncover the connections behind people’s tastes in the world around them. Look up entities in our vast library spanning categories like brands, music, film, fashion, travel destinations, and notable people. Results are delivered within milliseconds and can be weighted by factors such as regionalization and real-time popularity. Used by companies who want to incorporate best-in-class data in their consumer experiences. Our flagship recommendation API delivers results based on demographics, preferences, cultural entities, metadata, and geolocational factors. -
20
SuiteMaster
LeadMaster Solutions Group
SuiteMaster - An Open-Source ERP & Implementation Solution * SuiteMaster is an affordable, fully integrated ERP business platform. Clients can select from thousands of core business applications, including CRM, Marketing Automation, Case Management, HR, Operations, Accounting, e-commerce, Inventory, and more. The apps easily "snap" into SuiteMaster's core ERP platform. SuiteMaster provides enterprise-class ERP/CRM at an attractive price point. SuiteMaster can be fully white-labeled, allowing you to bundle it with your organization's value-added services. We are also an Odoo-authorized Premier Partner. We provide consulting and implementation services to support Odoo's award-winning ERP solution. Companies of all sizes rely on us to deploy Odoo ERP successfully. With over 50,000 successful deployments, Odoo ERP has become a top ERP provider. Companies rely on LeadMaster Solutions Group to ensure cost-effective implementations with high adoption rates. -
21
viewneo
Adversign Media
Unlock the potential of viewneo, a premier digital signage software solution designed for every scale of business, from small retail locations to global enterprises. Our powerful digital signage platform integrates effortlessly with essential tools like RFID readers and the sophisticated viewneo Butler smart device gateway, setting a new standard in visual communication technology. Elevate your digital signage network with over 20 plugins from viewneo. These plugins enhance functionalities such as real-time weather, interactive video walls, and seamless integration of social media displays from platforms like Instagram and Facebook. This extensive plugin library allows businesses to craft customized, impactful digital signage content that engages and captivates audiences. Streamline your digital signage management with viewneo’s robust Content Management System (CMS). This user-friendly system simplifies the scheduling and distribution of content across various location.Starting Price: $21/month -
22
Azavista
Azavista
Azavista is the all-in-one Event Management solution that helps corporate, and conference professionals improve the experience and streamline venue planning. Offering a platform and Visitor Management tools that handle any event; the software is scalable with loads of features, like the ability to create notices when specific guests arrive or setting threshold limits for the number of attendees. Bundled with a sweep barcode scanning for tickets, people that did not register are also quickly taken care of using the 'Onsite' registration and badge printing option within the app. The entire platform is built to help organizers be as efficient as possible, with the use of in-app options or by using the flexible integration capabilities to connect with your existing CRM and marketing automation systems seamlessly. -
23
Notifyre
Notifyre
Elevate your business communications with Notifyre's secure SMS and fax solutions. We're ISO 27001 certified and fully HIPAA compliant, providing BAA's, user access controls and audit trails and more security features. Benefit from flexible pay-as-you-go fax & SMS and outstanding value receive fax plans. Fax service features include: - Online Fax Platform - Email to Fax and Fax to Email - Fax API -Online Fax Numbers -Fax Number Porting -Fax Broadcast Text messaging service features include: - 10DLC Registration -> Book a Demo for one-on-one guidance! - SMS Online, Email to SMS, SMS API - Mass Text Messaging & SMS Marketing - Subscriber Management Tools - Bulk Upload Contacts to Address Book - Create SMS Templates & Personalization Fields Outstanding value and 5-star service. Our dedicated team are here to help. We are 100% committed to providing the very best service.Starting Price: 2¢/SMS part; 3¢/fax page (USD) -
24
Riddle Quiz Maker
Riddle Technologies AG
Riddle is an online platform for creating interactive content such as quizzes, surveys, personality tests, prediction games, and leaderboards. Our customers create content on our platform and then embed it on their website. The goal? Increased engagement, lead generation, segmentation, and content monetization - all 100% GDPR compliant. What functions does Riddle offer? Riddle solves the following problems for its customers: - More user engagement and higher time on-site - Multiplication of available ad slots and easy creation of branded & sponsored content - Collecting zero-party data - Generation of qualitative leads - Create competitions and prize draws both online and live during events - Understanding user behavior and preferences Our features include: - Our plans are unlimited - no limit on views, starts and leads. - Create quizzes, surveys, polls, personality tests, and leaderboards. - Embedding of content on the web and in apps is possible.Starting Price: $59.00/month -
25
D&B Hoovers
Dun & Bradstreet
Create a faster path from prospect to profitable relationship with D&B Hoovers. Find key sales prospects and opportunities for growth. D&B Hoovers is a sales acceleration solution that provides a faster path from prospect to profitable relationship by leveraging data and analytics. B2B sales professionals can engage faster with customers to grow their business. Access comprehensive intelligence on more than 120 million business records. Deliver intelligence and insight into the tools where your sellers and marketers work every day. Intuitive interface and automated workflow features including triggers, alerts, smart lists and conceptual search. D&B Hoovers combines the world’s largest commercial database from Dun & Bradstreet with sophisticated analytics to deliver a sales intelligence solution packed with insight. D&B Hoovers offers dynamic search and list-building capabilities, realtime trigger alerts, comprehensive company profiles, and valuable research reports. -
26
CivicPlus Social Media Archiving
CivicPlus
The world’s most dependable archiving software for records compliance and risk management for public entities. CivicPlus Social Media Archiving connects directly to your social networks to capture and preserve all the content your organization posts and engages with, in-context and in near-real-time. And it all lives in one easy-to-use, secure archive, so you can easily manage your online communications and help your organization stay compliant with public records laws, regulations, and recordkeeping initiatives. Social media archiving software ensures your organization’s communications are saved so you can easily respond to records requests, and remain compliant with public records laws. Capture and preserve all content you post and engage with, including deleted, edited, and hidden posts and comments. Replay records in their original context and ensure their authenticity with digital signatures and more. -
27
Semrush
Semrush
Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns. -
28
Labra
Labra.io
Labra is a comprehensive platform designed to optimize the go-to-market (GTM) process for cloud businesses. It simplifies and accelerates cloud marketplace listings by providing a zero-engineering solution that enables businesses to go to market in days, not months. Labra automates critical processes such as co-sell approvals, integrates directly with CRM systems, and enhances collaboration with cloud providers, streamlining workflows and boosting sales efficiency. The platform also offers powerful analytics that provide actionable insights for improving GTM strategies. With AI-driven insights and a seamless connection to partner ecosystems, Labra supports faster growth and smarter scaling for businesses in the cloud industry. Additionally, Labra's user-friendly interface ensures that teams can focus on strategy rather than time-consuming technical processes, increasing overall productivity.Starting Price: $415 per month -
29
LeanData
LeanData
LeanData is a Demand Management solution that supports all go-to-market strategies such as account-based sales development, geo-based territories, and more. LeanData features a visual, intuitive workflow native to Salesforce that enables users to view their entire lead flow in one interface. LeanData allows users to access the drag-and-drop feature to route their leads. LeanData also features an algorithms match that uses multiple fields in Salesforce. -
30
Picsart
Picsart
Picsart is a comprehensive creative platform offering a wide array of AI-powered design tools to facilitate rapid content creation. Users can access expertly crafted templates, extensive asset libraries, and generative AI features to produce engaging visuals efficiently. The platform includes tools for photo and video editing, collage making, and drawing, catering to creators of all skill levels. Available on both mobile and web, Picsart ensures flexibility, allowing users to create wherever inspiration strikes. With a global community exceeding 150 million active users, Picsart empowers individuals to express their creativity seamlessly.Starting Price: $5 per month