Best Channel Marketing Software in Australia
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Compare the Top Channel Marketing Software in Australia as of May 2025
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What is Channel Marketing Software in Australia?
Channel marketing software, also known as through-channel marketing software, partner marketing software, or distributed marketing platforms, enables companies to manage all their third-party marketing channels and channel partners. Channel marketing software often includes features like partner relationship management (PRM), campaign tracking, co-branded materials, and performance analytics to help companies assess the effectiveness of their channel marketing strategies. By using this software, businesses can enhance collaboration with partners, increase sales, and ensure a more cohesive marketing approach across all channels. Compare and read user reviews of the best Channel Marketing software in Australia currently available using the table below. This list is updated regularly.
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1
Labra
Labra.io
Labra is a comprehensive platform designed to optimize the go-to-market (GTM) process for cloud businesses. It simplifies and accelerates cloud marketplace listings by providing a zero-engineering solution that enables businesses to go to market in days, not months. Labra automates critical processes such as co-sell approvals, integrates directly with CRM systems, and enhances collaboration with cloud providers, streamlining workflows and boosting sales efficiency. The platform also offers powerful analytics that provide actionable insights for improving GTM strategies. With AI-driven insights and a seamless connection to partner ecosystems, Labra supports faster growth and smarter scaling for businesses in the cloud industry. Additionally, Labra's user-friendly interface ensures that teams can focus on strategy rather than time-consuming technical processes, increasing overall productivity.Starting Price: $415 per month -
2
Kademi
Kademi
Kademi helps companies turn transactional relationships into long-term valued partnerships by onboarding partners, incentivizing sales growth, and rewarding loyalty. Explore the powerful features behind Kademi’s all-in-one PRM Software that customers use to build highly successful channel partner solutions. Manage the entire lifecycle of partners from onboarding, automating engagement, targeting, and managing data. Tools to incentivize partners to achieve sales targets, calculate payouts, and reward sales growth and loyalty. Sell product online using Kademi’s eCommerce capabilities and set up workflows to collect payments. Share enablement resources, launch targeted online training courses, and certify and reward training outcomes. Discover the reasons why companies worldwide are turning to Kademi’s partner management software to deliver their B2B solutions.Starting Price: $800/month -
3
Salesforce PRM
Salesforce
Salesforce Partner Relationship Management (PRM) is a comprehensive solution designed to help businesses manage their partner ecosystems efficiently. It provides tools for partner onboarding, deal registration, collaboration, and performance tracking. Integrated with Salesforce’s CRM, the PRM platform offers a seamless experience for managing partner relationships, enabling businesses to streamline workflows, improve sales performance, and gain deeper insights into partner activity. Features like AI-powered sales workflows, automated marketing fund requests, and partner analytics help businesses optimize partner-driven sales efforts. -
4
Channeltivity
Channeltivity
Channeltivity is the leading PRM Solution for tech companies. Simplify deal registration, MDF requests, channel lead management, training, and Salesforce.com connectivity through a single, powerful Partner Portal. Free up your time to create meaningful connections with partners, and deliver exactly what they need, anytime, anywhere and on any device. Channeltivity is easy to use, fast to set up, and empowers you and your partners with the right tools to grow your channel. Channeltivity Salesforce Edition enables your channel program to have a powerful PRM and delivers real-time visibility to your entire organization through Salesforce.com. Channeltivity’s seamless flow of data gives finance access to MDF data and direct sales the full view of a customer, ensuring everyone gets the data they need wherever they are most accustomed to accessing it. Channeltivity HubSpot Edition delivers real-time partner pipeline visibility to your entire organization.Starting Price: $499 per month -
5
PartnerStack
PartnerStack
PartnerStack is the only partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for software businesses and their partners. Companies like Intercom, Webflow and monday.com use PartnerStack to manage and scale their partner programs, automating partner onboarding, training, payments and more to empower their partners' success. In the past year alone, partners in the PartnerStack Network have generated over $100 million in revenue for programs on PartnerStack. Fully support your partner marketing, referral, and reseller channel needs, from a single platform. Take the admin work out of your program, and focus on partner success and scale by automating partner onboarding, attribution, engagement, payouts, and compliance. Tap Into the only global B2B partner network supporting over half a million partnerships globally, and counting. Get in touch with us today to learn more. -
6
Kiflo PRM
Kiflo
Build and grow your partner ecosystem fast with Kiflo, a modern PRM software designed to suit your business needs. Enhance your brand awareness, extend your sales footprint, and grow your customer base by creating affiliate, referral, or sales partner programs with our intuitive, easy-to-use software. Give your partners access to a secure and customizable portal that shows you care about their experience. Kiflo allows you to manage and optimize all your partnerships in one place, giving you the all-in-one solution you need to get the most out of your partners.Starting Price: $149 per month -
7
E2open
E2open
At E2open, we’re creating a more connected, intelligent supply chain. It starts with sensing and responding to real-time demand, supply and delivery constraints. Bringing together data from customers, distribution channels, suppliers, contract manufacturers and logistics partners, our collaborative and agile supply chain platform enables companies to use data in real time, with artificial intelligence and machine learning to drive smarter decisions. All this complex information is delivered in a single view that encompasses your demand, supply, logistics and global trade ecosystems. E2open is changing everything. Demand. Supply. Delivered.™ Visit www.e2open.com. -
8
Your.Rentals
Your.Rentals
Your.Rentals offers rental management software that makes managing your vacation property rentals easier. All you need is one account on Your.Rentals and we’ll take care of publishing your listing on whichever rental websites you choose. There are no hidden fees or costs – you pay only when you get a booking. - Simple management: One account to manage your listings in all channels - Multi-channel exposure: Get all major OTAs and local rental websites in one single platform. Over 30 channels to choose from, such as Booking.com, Airbnb, Vrbo, TripAdvisor, Expedia, Google. - Easy Listing builder: Create your listings in simple guided steps without getting lost. - Personalised service: Whether you prefer to talk with us by online chat, email or phone, we are with you every step of the way. Dedicated customer success manager for owners/property managers with 5 or more properties. - Centralised payments: We make a simple payout to your bank account 24 hours after check-in.Starting Price: 5% service fee -
9
Impartner PRM
Impartner
Impartner unlocks the potential of your partner ecosystem by helping you manage, optimize, and accelerate every step of the partner journey. Everything you need to transform your partners into your most strategic assets. Impartner's Partner Relationship Management (PRM) platform brings insight and manageability to your partner channel. Impartner customers see proven ROI because we help you centralize your channel data along with managing and optimizing every step of the partner journey, including generating more leads through partners with our Partner Marketing Automation (PMA) application. Impartner clients range from small and medium sized businesses to Fortune 500 companies.Starting Price: $2000.00/month -
10
Computer Market Research
Computer Market Research
Automate channels, revitalize partner relations, and drive mutual bottom with Computer Market Research, an automated channel management solutions. Computer Market Research's channel management solutions eliminate expensive and confusing management of high-volume partner data feeds. Computer Market Research also provides a comprehensive view of price adjustment programs such as marketing, rebates, and more. Our client/server and web-based solutions accelerate and automate distributor and reseller data collection, processing, analysis, and reporting. Computer Market Research provides a wide array of channel management applications which improve and solidify partner loyalty. Our Software-as-a-Service (SaaS) solutions will help cut the clutter and chaos of your sales channels. With automation, you can seamlessly capture unrealized revenue, standardize POS and inventory data, easily manage sales and marketing programs, increase partner enablement, collaborate on marketing initiatives, close -
11
Sesimi
Sesimi
It’s Marketing Magic. The Brand and Content Management Platform. Sesimi is the power to create, manage and share branded content. Instantly. Sesimi is a brand management platform that delivers marketing campaigns and strategies faster than ever - including: - Class-leading and intuitive Digital Asset Management tool to help you manage, store, search & share assets. - Dynamic Template Content Creation Platform that eliminates marketing production bottlenecks with smart brand-compliant templates. - Global support team to help you every step of the way. Streamline your campaign workflows and processes. Give your teams back time and resources. Who Uses Sesimi? Sesimi is trusted by the big and small networks like Toyota, Volkswagen, Scenic Luxury Cruises & Tours & the Quest Hotel Group. Who is Sesimi for? Marketing Teams, Brand Marketers, Retail Marketers, Studio Managers, Agencies and Advertisers looking to do more than store assets.Starting Price: $100 -
12
MioDatos
MioDatos
Automate your marketing with beautiful content and robust features for a seamlessly efficient digital marketing experience. Provide your channel partners with co-branded content they’ll be able to share with their contacts and customer network. Embedded with easy-to-use drag and drop features, seamless editing tools, diverse templates and customizable aesthetic design—MioDatos brings exciting and lucrative results back into your email marketing. Optimize your lead generation strategy with a fully stocked pipeline of high-quality content you can segment, schedule, coordinate, share, target and publish. Sustain consumers beyond a single purchase. Create synergy and intelligent discussions and establish your value proposition to your network.Starting Price: $49.75 per month -
13
Zentail
HD Trade Services
Zentail is a simple, user-friendly platform that provides order management, business analytics, and catalog and inventory syncing within a suite. Specifically developed to help online retail businesses, Zentail serves as the easiest and the fastest way to centralize, automate, and grow your e-commerce store. As a powerful all-in-one multichannel solution, Zentail centrally manages inventory, listings, and orders on eBay, Amazon, Walmart Marketplace, Shopify, Jet.com, Magento, Bigcommerce, Google Shopping, and more. Key features include kitting, automatic competitive repricing, channel overrides, aliases, SMART types, and FBA, 3PL & WMS integrations. -
14
Allbound
Allbound
Allbound is a smart, all-in-one partner relationship management (PRM) software for companies wanting to improve their indirect sales channels that include distributors, resellers, VARs, dealers, agents, OEMs, ISVs, and systems integrators. Intuitive and powerful, Allbound centralizes and connects content, people, and technology in order to help run and grow the channel. Additionally, this mobile-friendly platform provides a single integrated layer with learning management, content management, collaboration, certification, gamification, social selling, playbooks, chat, alerts, and CRM integration. -
15
BlueSky ETO
BlueSky ETO
BlueSky ETO specializes in helping global brands improve their marketing efficiency. BlueSky ETO offers complete brand marketing solutions, including brand management systems, automated marketing production software, and digital asset management solutions, that enable businesses to boost marketing ROI, maintain brand compliance, and increase productivity. -
16
Magentrix PRM
Magentrix
Increase productivity of your channel sales partners with a Magentrix partner portal for partner relationship management (PRM). Customize the look and feel with your own brand. Control access to standard and custom objects, files and document sharing and eLearning. FEATURES: Partner onboarding, Playbooks, Training & certification, Pop-up alerts, Deal Registration, Deal Management, Document Management, Content Management, Market Development Funds (MDF) and much more! INTEGRATIONS: Magentrix integrates seamlessly with your CRM (e.g. Salesforce, SAP, Dynamics, HubSpot and more) to maintain a single corporate data source with complete control over user permissions and security. Intelligently optimizes synchronization with Salesforce data resulting in less API calls for high performance and uninterrupted data accessibility. Extend your portal with the growing list of 3rd party applications (including Zapier) or use the RESTful API to integrate your own. -
17
Mindmatrix Bridge
Mindmatrix
Mindmatrix’s Bridge platform offers a unified solution for Partner Relationship Management (PRM) and partner marketing, designed to optimize the entire sales ecosystem. With capabilities like partner recruitment, onboarding, training, and co-branded assets management, Bridge simplifies the complexities of managing channel partnerships. It provides powerful partner marketing tools that enable vendors to execute and measure marketing programs across various partner types, ensuring maximum engagement and performance. Additionally, the platform offers seamless integrations with third-party systems, enhancing its value and providing a single point of control for sales operations. -
18
CampaignDrive
Pica9
The distributed marketing platform that helps world-class brands empower franchisees, dealers and agents to win the local marketing battle. CampaignDrive is the leading SaaS marketing platform that transforms your brand assets into creative, dynamic, and ready-to-use templates. This cloud-based tool enables multi-location brands to seamlessly customize marketing materials and promotions for each location's target market while representing the brand consistently. Markets move fast and you need your local marketers to keep pace. Put brand-approved assets and templates at their fingertips when they need them the most. With CampaignDrive, you don't have to be an expert in DAM to create a Brand Library that's second to none. It's the fastest, safest way to activate your brand! Using CampaignDrive, you can equip local marketers with everything they need, from business cards to billboards, and beyond.Starting Price: $3500 per month -
19
Marvia
Marvia
Marvia is a SaaS-based Local Marketing Automation platform. Our software simplifies every aspect of distributed marketing and enables organizations to centrally control their marketing materials while customizing and publishing them on a local level. Organize, customize, and distribute your marketing content with ease and maximize results with Marvia. -
20
Tackle Cloud GTM Platform
Tackle.io
Tackle’s Cloud Marketplace Platform gives you everything you need to successfully get listed, start selling, and scale your marketplace operations. Tackle is dedicated to helping software companies generate revenue through cloud marketplaces, specifically: AWS Marketplace, Azure Marketplace, and Google Cloud Platform Marketplace. Tackle’s Cloud Marketplace Platform drastically reduces your time to list and sell products on the marketplaces, while providing granular transaction reporting, with zero engineering resources required. We enable your sales, business development, operations, and finance teams to easily interface with the Cloud Marketplaces and leverage them to drive revenue fast. Selling via the Cloud Marketplaces means a simplified sales and procurement process, reduced time to product launch, leveraging established relationships and budgets with the cloud providers, and access to thousands of new customers per marketplace.Starting Price: $24,995 per year -
21
Camp GTM Platform
Camp Automation Platform
All the routes to market in one platform. Multiple marketing channels to reach your audience, your salespeople, and partners for last-mile. Engage customers on their terms. Track their digital footprints. Understand their needs. Converse with them on social media. Send them personalized emails, tweets, and notifications. Get always-on campaigns to nurture. Less effort & more results. Don't stop in just creating leads. Share them with your salespeople and partners, who are on the move. A simple app bridges the gap, for an effective last-mile experience. Collaborating between sales and marketing is at a peak with Camp. Marketing can generate leads, agree on qualification criteria, measure lead engagement with behavioral data, mark leads as MQL (marketing qualified) or SQL (sales qualified). Before passing leads to sales, you can get Inside Sales (IS) involved profile in detail.Starting Price: $159 per month -
22
Suger
Suger
One platform to manage product listing, offer, contracts, metering & billing crossing the top 5 cloud marketplaces, so you can grow your cloud revenue without limits. List your products in cloud marketplaces as quickly as 3 days, without any engineering effort. We can also customize the landing page so that you can get your products in front of customers ASAP. Providing you with flexibility in how you choose to monetize your products, either a flat rate, annual commitment, monthly subscription, usage-based, seat-based, or a combination of commitment and usage-based pricing. Suger works together with your current metering/billing service, no need for migration. It can be your build-in-house solution or a third-party metering platform. Bi-directional sync opportunities between your CRM with cloud providers, leverage their expertise and resources to help drive sales, and reach new markets and customers that you may not have been able to reach on your own.Starting Price: $10,000 per year -
23
Clazar
Clazar
Clazar's Cloud Sales Acceleration Platform empowers software companies to streamline and automate their entire cloud sales cycle across AWS, Azure, and Google Cloud marketplaces. By integrating seamlessly with existing CRMs like Salesforce and HubSpot, Clazar enables users to manage listings, create and track offers, and oversee co-sell opportunities directly from their familiar interfaces. The platform offers real-time analytics for comprehensive visibility into sales performance, facilitating data-driven decision-making. With robust governance and enterprise-grade security, Clazar ensures data integrity and compliance with standards such as GDPR and SOC 2. Trusted by over 150 market leaders, Clazar has demonstrated its effectiveness by accelerating sales cycles by 40%, increasing deal sizes by 80%, and improving win rates by 27%.Starting Price: $499 per month -
24
AWS Marketplace
Amazon
AWS Marketplace is a curated digital catalog that enables customers to discover, purchase, deploy, and manage third-party software, data products, and services directly within the AWS ecosystem. It provides access to thousands of listings across categories like security, machine learning, business applications, and DevOps tools. With flexible pricing models such as pay-as-you-go, annual subscriptions, and free trials, AWS Marketplace simplifies procurement and billing by integrating costs into a single AWS invoice. It also supports rapid deployment with pre-configured software that can be launched on AWS infrastructure. This streamlined approach allows businesses to accelerate innovation, reduce time-to-market, and maintain better control over software usage and costs. -
25
ZiftONE
Zift Solutions
Zift Solutions provides a robust channel management platform that streamlines partner engagement and enhances marketing, sales, and learning efforts. With ZiftONE, companies can automate key processes such as lead generation, partner onboarding, and sales pipeline management. The platform offers a suite of features, including personalized partner portals, integrated marketing automation tools, and data-driven insights, allowing businesses to optimize channel operations and increase partner productivity. ZiftONE empowers organizations to scale their partner ecosystem while maintaining control over performance metrics and ensuring alignment across the entire channel. -
26
SproutLoud
SproutLoud
SproutLoud is an award-winning channel marketing automation platform. Trusted by world-class brands, SproutLoud supports companies that sell through channel partners to execute hyperlocal automated campaigns. The platform covers asset production and centralized campaign planning, intelligent funds management, marketing automation and SaaS campaign distribution, and analytics and insight. -
27
MRP Prelytix®
MRP
For over 20 years, we’ve focused on the needs and challenges of enterprise sales and marketing teams. MRP Prelytix® is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with existing marketing programs across all your global marketing initiatives: Enterprise Administration – Support and coordinate account-based programs across multiple partners, business units, industries, and geographies. Integrated Data Intelligence – Advanced data management capable of integrating, maintaining, and operationalizing account structured data from CRM and Marketing Automation, as well as external data sources. Actionable Target Account Insights – Personalization insights based upon intent topics and predictive analytics, actioned in real-time through recommended actions. Omnichannel Orchestration – Automated account interactions delivered across all relevant channels, using delivery infrastructure from your tech stack -
28
BrandMuscle
BrandMuscle
Maximize your local marketing programs with a through-channel marketing automation solution that provides insights across the marketing lifecycle. Enable local channel partners to personalize and execute brand- and legal-compliant marketing campaigns. Increased speed-to-market, coupled with your proven brand messaging and tactics, results in increased sales and ROI at the local level. Optimize your through-channel marketing strategy with flexible MDF and co-op programs for your partners. Customizable rules and integration with brand management and marketing execution increase effectiveness. Help your marketing channel partners implement effective, scalable, and brand-compliant marketing campaigns that drive business impact. A comprehensive application of software and services will reduce your cost per sale by 18% through the right blend of paid, owned, and earned media. -
29
JGSullivan
JGSullivan Interactive
The JGSullivan digital asset management system is world-class and designed to be implemented standalone or together with our adbuilder application, and offer your organization the flexibility and customization needed to fit your business needs. Allow us to help you eliminate avoidable mistakes and inefficiencies in traditional business systems by implementing JGSullivan's digital asset management system to manage your brand assets and make it easier for your channel partners to locate, download, and even customize assets for their local marketing. JGSullivan's AdBuilder, MyAdExpress, helps your channel partners create brand and legally compliant marketing materials for their local market. Our local marketing platform allows you to create single-branded, mobile responsive HTML content for each of your dealers, to keep potential customers thinking only about your brand all the way to the cash register. -
30
LogicBay
LogicBay
Deliver training and certification programs. Provide lead management and marketing campaign support. Acquire new sources of revenue, improve customer retention, collaboration and more! LogicBay began in 2003 by offering training services for manufacturing, financial services, and higher education, and launched the LogicBay learning management system (LMS) and partner relationship management (PRM) focused on manufacturers in 2005. We’ve been building on the functionality of our PRM and LMS to meet the changing needs of the manufacturing industry ever since, and we currently service over 225,000 users in more than 180 companies. Our digital ecosystem, FUSE, is the next step in evolving distribution management for the digital age. We built FUSE to foster opportunities for every member of the manufacturing industry to connect, learn, and grow. LogicBay’s technology-enabled solutions are designed to help manufacturing companies connect, inform, and drive sales.